The Sturgis Parade of Lights takes place on the following Friday evening. Businesses prepare colorful and brightly-lit floats for weeks leading up to this event! The Chamber appoints judges to determine winners in several float categories, including the “Heartstrings” Award, Judges’ Choice Award, Best Lights Award, and Best Sound Award. This competition is fierce and ensures a phenomenal parade for spectators!
6 PM Parade Start:
7:30 PM Parade End:
End at Main & 4th Street – disburse or circle back to Ball Park Road.